A creative & art director helping brands build resonance for the modern audience.

Grew up in Hong Kong, worked in London, currently based in Los Angeles.

I believe in work that is rooted in human insight and informed by how people behave. We are well past the point of pushing one way, arbitary campaigns into the world. Instead, the future lies in the blurred lines - between digital and analogue, between new technologies and platforms, between what is and what could be  - where we create experiences that surprise, entertain, inspire and empower.

A creative & art director helping brands build resonance for the modern audience.

Grew up in Hong Kong, worked in London, currently based in Los Angeles.

I believe in work that is rooted in human insight and informed by how people behave. We are well past the point of pushing one way, arbitary campaigns into the world. Instead, the future lies in the blurred lines - between digital and analogue, between new technologies and platforms, between what is and what could be - where we create experiences that surprise, entertain, inspire and empower.