An initiative aims to protect everyone from London's air pollution 

An initiative aims to protect everyone from London's air pollution

Client:
Volvo Trucks

Role:
Concept
Art direction

Client:
Volvo Trucks

Role:
Concept
Art direction

How do we position Volvo Trucks as the leader of sustainability?

How do we position Volvo Trucks as the leader of sustainability?

Volvo's core strategy as a business is, 'if you're part of the problem, you're part of the solution.' So instead of shying away from air pollution, we wanted to tackle it front on. 

Combining Volvo's technical and digital expertise, we created smart filtration masks that protects and measures pollution levels simultaneously. By strategically distributing them to cyclists across London, the masks will become data aggregators - mapping the city's air pollution levels in real time.

Over time, the more data we receive, the more accurate our air quality forecasts will be, and the more actionable insights we can offer. Ultimately, Airtrack becomes the platform to help everyone stay informed.  

Volvo's core strategy as a business is, 'if you're part of the problem, you're part of the solution.' So instead of shying away from air pollution, we wanted to tackle it front on. 

Combining Volvo's technical and digital expertise, we can create smart filtration masks that aims to protect and measure pollution levels simultaneously. By distributing them to both regular and professional cyclists, the masks will become data aggregators to map the city's air pollution levels, real time.

By combining data from our smart masks with data from government radars, we will be able to make accurate air quality forecasts that offer actionable insights. Ultimately, Airtrack becomes the platform to help everyone stay informed.