An integrated campaign invites everyone to get into the ultimate comfort zone
An integrated campaign invites everyone to
get into their comfort zone
resulting in 22% increase in sales
resulting in 22% increase in sales
Client:
Vaillant
Role:
Concept
Art direction
Nominated for:
Most Commercially Successful Campaign
Client:
Vaillant
Role:
Concept
Art direction
How do you raise awareness of a boiler during the loudest
time of the year?
How do you raise awareness of a boiler during the loudest time of the year?
Unlike other modern technologies that demand our attention, Vaillant's smart heating technology acts as a silent partner - delivering constant, reliable comfort.
To capture this, we created a TV ad where every element - from props to camera movement - was designed based on social listening or scientific research to deliver comfort. By providing a 60 second window of calm, Vaillant becomes an antidote to the endless stream of loud and attention seeking Christmas ads.
While the TV ad delivers mass comfort, digital promises bespoke comfort. By utilising targeting tactics, we can deliver personalised content to ensure everyone finds their very own comfort zone.
Unlike other modern technologies that demand our attention, Vaillant's smart heating technology acts as a silent partner - delivering constant, reliable comfort.
To capture this, we created a TV advert where every element - from props to camera movement - is designed based on scientific and social listening analysis, to deliver comfort. By providing a 60 second window of calm, Vaillant becomes the antidote to the endless stream of loud and attention seeking Christmas ads.
While the TV ad delivers mass comfort, digital promises bespoke comfort. By utilising targeting tactics, we can deliver personalised comfort content to ensure everyone finds their own comfort zone.
Influencer activation
Using niche influencers in different comfort categories to deliver bespoke comfort
Using niche influencers in different comfort categories to deliver bespoke comfort
Youtube Preroll
Youtube preroll
Offering a calming break before stressful content
Offering a calming break before stressful content
Contextual Display
Contextual Display
Tactically delivering moments of calm
Tactically delivering moments of calm
Sponsored Content
Working with mom influencers to educate homeowners on heating technology investments
Working with mom influencers to educate homeowners on heating technology
